If
you have a blog or any website, whether they are for personal use or business
use! You surely need Google Analytics. Marketers keep on trying everyday to
develop innovative and different strategies for their business through SEO and
PPC. Before preparing for all this, you must have the knowledge of your past
and current trends so as to analyze where is your company lacking. For
analyzing all the key areas and to develop wise strategies, one needs to look
into analytics very closely.
Google Analytics helps you to answers of the many questions about
your website-:
·
Google Analytics helps you to know, how many people visit
your site?
·
Where do your visitors live?
·
Do you need a mobile-friendly website?
·
Through which platform, traffic comes more to your website.
·
What marketing tactics drive the most traffic to my website?
·
Which pages on your website are the most popular?
·
How many visitors have you converted into leads or customers?
·
Where did your converting visitors come from and go on my
website?
·
How can you improve your website's speed?
·
What blog content do your visitors like the most?
There are number of Google Analytics tools available these
days, but you always remain confused which should you go with, free or paid?
Using free tool or paid tool shouldn’t be your concern, rather you should
understand whether chosen tool do justice to your business or not?
Overview of Google Analytics
Google Analytics is one of the most
powerful tool for businesses, bloggers, brands and alike. When you sale
something to your audience, you must have an idea that from where they are or
what they have come here for. Google analytics help you to know about all this.
With the help of Google Analytics, you can enhance your marketing strategies.
Types of Google Analytics
reports-:
Audience reports-: These are the reports where you find every knowledge related
to your visitors. With the help of this, you can get detailed information about
your visitor’s age and gender, what are their interests, where have they come
from, what language they speak and how often they visit your site.
Acquisition reports-: You can learn everything
about traffic from social sites. After
connecting Google Analytics to AdWords, you can more about search traffic.
Behavior reports-: Behavior reports tell you everything about
your content.
Conversions-: With the help of Google
analytics, you’ll get to know about how many conversations have you made.
If
you have a keen interest in learning Google Analytics strategies, then Digital Marketing Institute in Delhi
is the best for you. The institute is committed & responsible for the
quality education from the day one of joining.
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